Cadillac XT4 Launch
CADILLAC XT4 LAUNCH CAMPAIGN
“…she got a booty
like a Cadillac…”
Cadillac wanted to launch a cool, fun, hip smaller SUV for millennials.
Luckily, we wanted to make a cool, fun, hip campaign to introduce it to the world.
It was a huge 360° campaign focusing on creating unique media for broadcast, digital, social, and print.
And we got to make some cute social videos. That have dialog! A Cadillac first!
Agency: Rokkan
Made with: Tommy Dudley, Alex Lea, Bill Carlson, Barney Baxter, Jenny Lee!!
Press:
The Drum
