Starbucks Holiday

No need to hold in your excitement.
The holidays are here!

What do you get when you add 4 new holiday cups + 1 new drink + lots of togetherness + LOTS of star filter (no effects in post) + dream team + amazing clients + a remote shoot + a hint of nostalgia + 6 months of christmas-y concepting?

30+ pieces of content that broke all the Starbucks social engagement records. And then broke them again. :)

The Launch

We’re back!!! And the internet went…crazy. The people really wanted their red cups back. Across all platforms, our launch post was the most shared, most liked, and most interacted with ever.

The Newbie

Introducing the brand new Iced Sugar Cookie Almondmilk Latte (yes, Max did have to fit that into every caption). It’s where we get that hint of nostalgia from. That first sip will take you all the way back to baking holiday cookies with your mom. It tastes like butter, but in a good way. Don’t ask how many calories are in it or why there are sprinkles on an iced coffee.

The Favorite

To Starbucks people Peppermint Mocha doesn’t need an introduction, it is thee holiday drink. It also has the cutest cup and is my personal fav.

The Classic

The Caramel Brulée Latte (or if you’re in Canada, the Caramel Brûlé Latte) is the warm hug from your grandma after you haven’t seen her all year. It’s the cozy and unpretentious drink that makes you feel like you’re at home when really you’re just in your car on the way to Target.

The Trendy One

Toasted White Chocolate Mocha is for your cool gen z niece who has embraced maximalism. It has white chocolate, two kinds of sprinkles, hints of peppermint, and whatever toasted tastes like. I lovingly refer to this beverage as the bucket drink.

The TikToks

Ha Ha Ha