BASKIN-ROBBINS

Life is Hard, Ice Cream Isn’t.

And what’s more representative of a cold, hard life than stock photography? Oh and it’s also way cheaper than hiring SAG talent… Not sure if that played into selling this campaign, but it definitely did.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Agency: 22Squared
Made with: Sarah Bailey, Curt Mueller, Pete Kehr, Alex Lukacs