GOOGLE SHOPPING x DEVIL WEARS PRADA 2
Gird your loins!
To showcase Google Shopping’s Try On tool, we brought it into a world where the fashion stakes could not be higher: The Devil Wears Prada 2. Featuring Nigel (Stanley Tucci), Amari (Simone Ashley), and the iconic Runway closet.
Agency: 72andSunny NY
Role: Creative Director
Made with: Colby Spear, Sierra Outcalt, Clare Coey, Caitlin Culhane, Clare Jensen, Whitney Yando
Media: Film, Social, Creator, Cinema, DOOH, Digital, Streaming
Press: Ads of the World, LBB Online, Shots.com
To support the campaign, we ran digital OOH creative on LinkNYC kiosks around the city.
And created social :15s using film footage to go in depth on Google’s AI Mode functionality.