DYING TO GET OUT

The Home Depot has more spOoOokiness available in-store than any other retailer. And the characters are so excited, they’re dying to get out (you’re welcome for that pun).

 
 

And then we made cute stories that allowed viewers to unbox the characters themselves.

sandworm.gif
pirateunbox.gif
halloweenman.gif

And then they let me retouch 100 photos so they matched the mood of our spot.

D28OHalloweenInStoreCasualFBCarouselAd3_4PumpkinDecors.jpg
D28OHalloweenConversionCasualFBCarouselAd1_2HalloweenDecor.jpg
D28OHalloweenInStoreDieHardFBCarouselAd1_4Witches.jpg
D28OHalloweenInStoreCasualCarouselAd2_2Cemetery.jpg

Agency: 22squared
Made with: Sarah Bailey