FRESCA

Plain water is boring. Sparkling water is trendy. Fresca is ACTUALLY GOOD.

I was lucky enough to be not only on the team that won the Fresca business, but to also launch their first ever social channel and establishing their brand’s new visual tone of voice.

That Fresca Feeling

As a way to create an ownable Fresca visual tone and aesthetic, we used 3D paper cut outs that heroed the newly designed Fresca can. Utilizing color, flavor cues, and intricate designs, we had a lot of fun layering and handcrafting these posts, bringing to life the feelings and flavors that come in every sip of Fresca.

A Splash of Citrus

Fresca Feeling

Dive Into Fresca

A Fresca Occasion

From a picnic to a movie, an ice-cold Fresca can make any moment feel refreshing. Using minimalistic sets, color blocking, and unique lifestyle inspired props, we added a refreshing citrus twist to everyday occasions.

Influencer Package

To spread the excitement we created Fresca packages to send to Instagram influencers who fit into our Fresca world. Along with a welcome note, they were able to enjoy our three Uniquely Crafted Fresca flavors in their all-new cans, as well as some exclusively designed Fresca Coasters.

I’m not going to say it’s because of my dedication (..obsession) to this project that we were able to grow a following of over 1000 people on instagram without any sort of paid push and VERY minimal influencer dollars. I’m also not going to say the growth was because I plastered @frescausa all over my dating profiles, but I’m not going to say that it didn’t help.