Barnes & Noble is no ordinary bookstore.
Welcome to Barnoblia, the loyalty program that lets you explore like never before.
Print ads in Barnes & Noble give visitors a small taste of a magical place.
Barnoblia members will be able to keep track of their collected points from purchases and earn discounts towards their next adventure.
When shoppers first create their profile they can answer a few questions and be awarded your name,
but you can always choose another if that one seems lame.
New members of Barnoblia will receive their rewards card in a special commemorative pop-up box.
Thank god blood can be photoshopped out.
Expert Rhymer (writer): Becca Zavorski